William R. Luellen

929 S. Midvale Boulevard
Madison, WI 53711
Phone: (608) 271-8906
Fax: (608) 723-3978
www.fine-tuningyourwriting.com
www.luellenperformancegroup.com

Objective
Provide high-quality, rapid speaking and writing assistance at reasonable cost to consultants and publishers who are unable to hire that help full time. Conduct seminars that teach communication.

Employment
OWNER        Years Employed (1999 – PRESENT)
Fine-Tuning Your Writing, LLC.        Madison, Wisconsin

Write and publish Fine-Tuning Your Writing monthly newsletter, pre-submission reviews of scientific papers, custom editing, writing, and consultation to publishers, editors, and consultants.

Managing Editor        Years Employed (1986 – 1999)
American Society of Agronomy        Madison, Wisconsin

Responsible for the production and distribution of three scientific journals. Supervised four editors and other support staff, worked with typesetters, printers, and other production people to produce the journals. Liaison with editorial boards, including new editor training.

Coordinator, education initiative        Years Employed (1992 – 1999)
American Society of Agronomy        Madison, Wisconsin

Wrote newsletter titled "Fine-tuning your writing," which was published in the membership column and reprinted in the newsletters of other professional organizations. Developed self-study courses for Certified Crop Advisers based on papers that had appeared in scientific journals. Helped arrange, publicize, and administer a two-day training session in Indianapolis, IN, for Certified Crop Advisers from Illinois, Indiana, Ohio, and Michigan.

Editor, crops and soils magazine        Years Employed (1969 – 1986)
American Society of Agronomy        Madison, Wisconsin

Sole production staff of a small magazine that published scientific information from journals and original writings for an audience of farmers and farm advisers in language they could understand.

Newspaper reporter and copy editor        Years Employed (1966 – 1969)
The Telegraph-Herald        Dubuque, Iowa
Wisconsin State Journal        Madison, Wisconsin


For two years on the first of these daily newspapers and 1.5 years on the second, moved through a sequence of general assignment reporter, education reporter, and copy editor.

Education
Earned b.s. in journalism, minor in Psychology        Years Attended (1962 – 1966)
Iowa State University        Ames, Iowa
Sports editor of student newspaper, wrote articles for campus magazine, free-lanced photos and articles to Des Moines Register and other newspapers, sold advertising one summer for a nearby weekly newspaper, the Story City Herald.

Skills
  1. Excellent writer and writing instructor
  2. Accomplished Photographer
  3. Major strength, Making the Complicated Understandable!





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