Invite this internationally known
communicator to light up your next event


Who he is . . .

After a long career of writing and editing William Luellen has become a motivational speaker and trainer who wants to help you. He began his first professional career as a reporter and copy editor for two daily newspapers—The Telegraph-Herald in Dubuque, Iowa, and the Wisconsin State Journal in Madison.

His second professional career involved working for three closely linked professional societies in two positions; first as the one-person writing and editing staff of their outreach magazine that was read by farmers and farm advisors around the world. During that time he also wrote, edited, and recorded more than 1,000 radio programs that were broadcast on a Madison (WI) radio station. The second position was managing editor of the flagship scientific journal of each of those three societies.

Fine-Tuning Your WritingIn his third career he founded Fine-Tuning Your Writing, LLC. so he could help scientists, engineers, physicians, and others improve their writing and spoken communication skills. His 360-page book, Fine-Tuning Your Writing, can be found in professional offices and libraries around the world.

His Luellen Performance Group extends his services to an even larger list of clients.

What he can do for you . . .

If you or someone you know or employ needs a thank-you of motivation or help with their communication or customer service skills, contact William Luellen. He specializes in motivating people and improving their communication. His enthusiasm and knowledge as brought him speaking invitations from his native Wisconsin, numerous places throughout the rest of the USA, and also to attentive audiences in Canada, South America, and Europe.

Clients have ranged from a nonprofit senior center that wanted to thank its volunteers to Albert Einstein’s alma mater in Switzerland.

Mr. Luellen also has worked with individual clients ranging from scientists who wanted a paper reviewed before submitting it for publishing to the president of a charity who sought coaching for a speech he would give to his largest donors.

In short, William Luellen is a flexible source of help regardless of how large or small your organization might be or the sort of services you might need. He’s the first person you should call anytime you or someone you know needs to be motivated or to improve their communication.


William Luellen teaches a week-long
short course at the Swiss Technical Institute in Zurich


As well as an intimate knowledge of communication, Mr. Luellen exudes deep faith, wisdom, and love that has enabled young and old, rich and poor not only to set goals they never imagined would be possible, but then to reach those goals and in doing so enrich not only their own lives, but the lives of all those around them. William Luellen is a motivator and speaker that few can match and none can top.


Partial list of clients
Within the USA
  • American Society of Agronomy
  • Asheville, NC, Public Schools
  • Council of Science Editors
  • Crop Science Soc. of America
  • Dubuque, IA, School System
  • Fitchburg, WI, Senior Center
  • Madison, WI, Public Schools
  • Oakwood Village
  • Tellurian–ARCAN, Inc.
  • Society of Scholarly Publishing
  • Soil Science Soc. of America
  • University of Wisconsin
Outside the USA
  • Agriculture Canada
  • Berlin (Germany) Technical Univ.
  • Colombian National Centers for
  • Experimental Agriculture
  • Swiss Federal Institute of Technology
  • Univ. of Hohenheim, Stuttgart, Germany



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